Tuesdays with Corey interview with Lisa Guadalupe Clarke

Lisa Guadalupe Clarke is the Founder and CEO of ATL Search Group, a full-service staffing and employment agency in Atlanta dedicated to connecting the right people with the right jobs.

ATL Search Group works with companies in various industries, dedicating our efforts to saving them time and money for their hiring, recruiting, screening, testing and temporary staffing needs.

Connect with Lisa on LinkedIn.

Intro: Broadcasting live from the Business RadioX studios in Atlanta, Georgia, it's time for Tuesdays with Corey. Now, here's your host, Corey Rieck.

Corey Rieck: Good morning and welcome to another edition of Tuesdays with Corey. We have another great show today and we would like to thank our sponsor, American Reprographics Corporation. If you print with it, print on it or simply want it printed, call Mindy Godwin at 770-394-2465 for all of your printing, toner, and branding needs. We have another great guest on today's show. Today, we have another excellent CEO. Lisa Guadalupe Clarke comes to us with over 29 years of experience and expertise in the staffing executive search industry.

She is the CEO of Atlanta Search Group. And her experience includes expertise in human resources, successful track record of recruiting, managing people, creating and inspiring sales office support. Her list of accomplishments seemed limitless and yet are highlighted by class of Leadership Georgia 2019. She is bilingual in both Spanish and English. She's a member of the Emory Advisory Goizueta Foundation Great Grant Advisory Board. She is a Gwinnett County Schools Advisory Board member for the Hispanic Mentoring Program. And she's also a board member for the Georgia Hispanic Chamber of Commerce. Lisa, welcome.

Lisa Guadalupe Clarke: Thank you for having me.

Corey Rieck: Well, we appreciate the opportunity to chat with you. You're certainly going to be a great guest. Why don't you introduce yourself further to the listenership? If you would, please.

Lisa Guadalupe Clarke: Thank you. I am the founder and CEO of ATL Search Group. We focus on diversity and inclusion, not only in office support roles. In addition to that, in warehousing and manufacturing.

Corey Rieck: When people mention the word diversity, I have to ask, what does that mean to you?

Lisa Guadalupe Clarke: It means bringing people that have nothing in common with you, from different cultures. It could be a team that is mainly lead by men adding females of color and non-color. It means even for a women's team, bringing men to work with them and understanding how that will bring assets to your organization.

Corey Rieck: Specifically, you have a lot of expertise with Hispanics in the Latin community. Can you talk to us a little bit about that?

Lisa Guadalupe Clarke: Sure. I am super involved, not only locally with the Hispanic community, but also at large on a national level. I have the opportunity to not only work with professionals, but students and also business owners. The part that a lot of businesses need to understand within the Latino community, we have a lot of subcultures.

Corey Rieck: Tell us about that now.

Lisa Guadalupe Clarke: Depending where you're coming from, you know, like everybody loves tacos, but they don't realize that's another main dish for each country, right? Like I'm Salvadoran, so I like pupusas instead of tacos.

Corey Rieck: What did you just say? You like?

Lisa Guadalupe Clarke: Pupusas.

Corey Rieck: Which is what?

Lisa Guadalupe Clarke: It's a tortilla made with cheese, beans and pork. And then, it's cooked in a hot grill. And then, they put a homemade tomato sauce with pickled cabbage.

Corey Rieck: I got to get out more.

Lisa Guadalupe Clarke: I got to take you.

Corey Rieck: That's the first I've ever heard about that.

Lisa Guadalupe Clarke: It is. It's becoming popular. Actually, I was watching a commercial the other day from Metro PCS and they had a girl that wanted to start her own business, a food truck. And what was behind it was pupusas. And I was like, "Wow, people are finally catching on. This is exciting."

Corey Rieck: I am a huge believer in tacos.

Lisa Guadalupe Clarke: Yes. And they're good. Don't get me wrong.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: But if you're vegetarian, you could also have a pupusa made with just cheese and beans or just cheese. We also have a national flower that is cooked in there. Is called loroco. It has a little bit of different taste, kind of like organic and wild, I would describe it. It's really good.

Corey Rieck: So, did you grow up here in the Atlanta area?

Lisa Guadalupe Clarke: No, I was actually born in New York. And when I was-

Corey Rieck: Whereabouts in New York?

Lisa Guadalupe Clarke: Long Island. Yeah. Long Island, New York.

Corey Rieck: What you mean, Long Island?

Lisa Guadalupe Clarke: Long Island. I've been in Atlanta a little too long. And when I was 1, my mother decided to go back to El Salvador because immigration came and deported everyone but her because I was born here. So, she decided to go back because she didn't know the language. She felt alone. She didn't know where to go.

Corey Rieck: Wow.

Lisa Guadalupe Clarke: So, actually, I grew up in El Salvador during the Civil War. And when I was almost 15, my mother decided to come back to the United States because at that time, they either go guerrilla or military will recruit you when you were a teen. And my mom there, she was saying there's no reason for you to continue to see things a child should not see when you were born and have the opportunity to go back to another land that will offer you a better life. So-

Corey Rieck: Has that happened to your satisfaction?

Lisa Guadalupe Clarke: Yes. And so, to tell you a little more about my background, so when I turned 15, my mother decided to go back to El Salvador because my grandma fell and broke her hip. And at that time, in her culture, the youngest daughter had to take care of the parents. So, she decided to go back and I had to make a choice at 15 years old do I go back to El Salvador to an unknown future or suck it up and stay here.

Corey Rieck: Wow.

Lisa Guadalupe Clarke: So, my mom was like, those are your choices. If you decide to stay [indiscernible], you know, God bless you and good luck. I had no one to rely on. I was going to be on my own 100%.

Corey Rieck: What did you do?

Lisa Guadalupe Clarke: I decided to stay. I rented a room from a friend of mine. Her parents are from Jamaica. And I had to work at places that didn't quite ask you for your ID to see how old you were. I worked at Spanish supermarkets. I worked at different restaurants. And I was able to put myself not only through high school, but also pay for my own college and still send money to my family in El Salvador.

Corey Rieck: Now, were you here or were you in New York when you were doing that?

Lisa Guadalupe Clarke: New York, on Long Island. And then, how we ended up here is my husband that is from here. And when we started having a family, we felt that it was too expensive to raise a family up north. So, we were like, there's other places that will offer opportunities. And my father-in-law, "Why don't you guys check out Atlanta? You may like it." So, we decided to make a move. And it was the best thing that happened to me honestly. I don't think-

Corey Rieck: How so?

Lisa Guadalupe Clarke: Because it's such a growing city with opportunities. I don't think I would have the same connections even in my own community that I have here up in New York because they have everything of everything you could think. Atlanta is a growing city, so there's still a lot of opportunities to have your own business, to do something outside the box. There's a lot of creative people. It's a melting pot. There are so many people coming from other states because of the opportunities of work. I mean, everywhere you look, there's a new building. The skyline has changed tremendously everywhere you look. I wish I had taken pictures even in my own neighborhood. They used to be just land. There's like a building or there's a shopping center. And those opportunities create jobs.

Corey Rieck: How long have you lived in Atlanta now?

Lisa Guadalupe Clarke: Fourteen years.

Corey Rieck: Fourteen years.

Lisa Guadalupe Clarke: Yes. And I love it.

Corey Rieck: Okay.

Lisa Guadalupe Clarke: I love it. This is home for me.

Corey Rieck: And how many kids do you have?

Lisa Guadalupe Clarke: Three. I have a-

Corey Rieck: Three. What ages?

Lisa Guadalupe Clarke: All girls, 16, 14 and 10.

Corey Rieck: Did you just say all girls?

Lisa Guadalupe Clarke: All girls.

Corey Rieck: I don't see any gray hair.

Lisa Guadalupe Clarke: Oh, my God. I dye my hair. Yes. Three girls that I'm raising to be very strong, independent females. So, you can imagine some of the good arguments that go on in my house.

Corey Rieck: Do you say this to your daughters? You can vote all you want, the only one that's ever getting counted is mine. Do you ever use that as-

Lisa Guadalupe Clarke: Well, I always say, I am the only queen in this castle.

Corey Rieck: I like that.

Lisa Guadalupe Clarke: And then, when they to start hear me, when they start listening to me, that I start talking Spanish because I'm mad. They're like, "Oh, God, we better run. Mom's talking in Spanish now."

Corey Rieck: Is it helpful for you, given what you've chosen to do, that you're bilingual?

Lisa Guadalupe Clarke: Yes, absolutely. Absolutely. There's a lot of immigrants coming here legally who may not know the language.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: So, it helps tremendously. Even with my clients sometimes, you know, I have to translate documents for safety reasons. In my manufacturing companies that I work with, sometimes, we have to translate the documents in Spanish for them. So, it helps a ton.

Corey Rieck: How did you get into the staffing industry?

Lisa Guadalupe Clarke: So, there's always a funny story for me. Actually, I was a volunteer for Make-A-Wish Foundation and love doing that. So, I got a job at Ronald McDonald House on Long Island and quickly realized it wasn't what I thought. So-

Corey Rieck: Why is that?

Lisa Guadalupe Clarke: Because I thought I was going to be working with the families. Instead, I was in a cubicle entering data entry and sending emails, which it was so like not people-connected and I wanted to be connected to people all the time. So, I met a board member that used to work at a staffing firm and I had shared with her that I didn't think this job was going to be for me. So, I started as a temp in a new HR office and worked on a project that couldn't keep me long term because they didn't have the funding to do so.

Lisa Guadalupe Clarke: So, one of their managers say, "Hey, there's a staffing company that I used to work. They're looking for somebody bilingual. Would you be interested?" And I said, "Sure, I was open to new opportunities." So, I decided to go for this job interview and I was the only one in my office that spoke Spanish. And that's how I got into this crazy role. Now, the other thing was that we had a client—my first call, I never forgot, they were super upset. He was cursing up the storm because the temps didn't show up. And I was like, "I'm new. I don't know what you do. Can I come visit you?"

Lisa Guadalupe Clarke: So, I went to see him and it was like the perfect timing. A couple of months later, that was our number one client, the company I grew with from three temps to 130 in no time because it did a merger. So, from that client, it wasn't that important other time for the firm where I was working, it became their number one client. And he refused to talk to anyone but me because I took my time to go see him. So, lesson learned, only because you're small right now doesn't mean you're always going to stay small. So-

Corey Rieck: Yeah, little fish become big fish.

Lisa Guadalupe Clarke: Yes, they're going to grow eventually and you want to grow with them.

Corey Rieck: I want to come back to your Make-A-Wish experience. Do you do any work with those folks since your experience with them?

Lisa Guadalupe Clarke: I don't, but I do volunteer with other organizations with middle schoolers and college students. I do a lot of speaking engagements on the past precedent of Alpha, which is the largest Latino association across the US. I'm still very connected with universities. I mentor some other kids. I actually have interns. They come and work in my business. Right now, I have two from Emory and I really make them go outside the box because-

Corey Rieck: How do you do that?

Lisa Guadalupe Clarke: I bring them to different events. I expose them to board meetings, which they've never done before. They see what goes on on planning an event. I mean, it is craziness and then, it's brainstorming with different people. And then, you have the beautiful final product of the events. So, I expose them to that. I talk to them that when whatever decision they make in life to always give back to the community, that that's important. And pass it forward. They are going to be professionals and growing one day, they need to mentor other kids behind them.

Corey Rieck: So, you had all this experience working for another staffing organization.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: And then, within the last several years, you started your own company.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: Was there a turning point or a jumping-off point that led you to start your own organization?

Lisa Guadalupe Clarke: Of course, yeah. So, in New York, I had the opportunity to do this. I did a startup that sold for a couple million dollars. And then, I always have that fear of-

Corey Rieck: Was that your company?

Lisa Guadalupe Clarke: No, it was not.

Corey Rieck: You helped staff it?

Lisa Guadalupe Clarke: Yeah, I was the one that started the company for someone else with other folks. So, it was super successful before I moved to Atlanta. And then, it got sold. I always had the fear of failure and now being seen, "Oh, look at her, she tried and she failed", right? Everybody doesn't want that rejection piece, especially when you are female. And I felt that in my heart that I always wanted to do it. But I always chickened out, honestly. So, my last job, I'm really outside the box. I was working 100% for my former employer. Working from home because I'm a working mom. I used to bring my little one in a stroller and I used to tell my clients, "I come in a package." And they were like confused about it.

Corey Rieck: That's funny.

Lisa Guadalupe Clarke: "What do you mean you come in a package?" And I said, "Well, my little one is coming. I am a working mom. Don't worry. She's not going to bother you." I used to put her in a stroller with a little drawing board. And I told her, "If you're good, you get something", and her favorite store is Target. So, we will go to Target and McDonald's if she was good and she knew to be good. She was really quiet the whole time. You didn't even know she was there. And it was a little odd at first for some other clients. But you know what, they respected the fact that I was a working mom. I still wanted to bring the bacon to my household, but I still wanted to be a parent. So-

Corey Rieck: Seems fine to me if you have a subject matter expertise and somebody wants it, then-

Lisa Guadalupe Clarke: I mean, if it was a screaming kid, I don't recommend it, but my kid was very well-behaved, my little one. And I could tell you, she probably could negotiate a contract better than me at this point. So, she got life experience doing that and seeing me do presentations for clients.

Corey Rieck: Knowing you, it seems like not behaving wasn't an option for your kids. Is that fair?

Lisa Guadalupe Clarke: Yes. I'm a tough mom, but I love them. So, what happened was my employer sold the company and we sell a service. And I have to believe in what I was selling. I didn't believe in the culture of the company that bought them.

Corey Rieck: Why?

Lisa Guadalupe Clarke: They didn't really understand—okay. So, for those of you that are planning on purchasing a firm, you need to talk to the employees that are there already, get to know them so that—you know, they didn't even bother to ask me my experience. And it seems like it was so disorganized. There were three people in charge. And every time I had a question, no matter who I ask, I will get three different answers. And I didn't like that.

Corey Rieck: That, I can see where that could be disconcerting.

Lisa Guadalupe Clarke: It was. And I felt that my beliefs did not align with theirs. I believe in customer service. I want to talk to my client, not just an email. I don't believe in bringing a client, they get another number, and I move up into the next and then, I bring them a bottle of wine at the end of the year for Christmas. I don't like that. I like to build a relationship. I like to get to know my clients. It's not just a job description. What is the culture in your facility? How can I solve the issues that you're having? That's why you're hiring me.

And they were not really connecting with that. So, I said to my husband, "You know what, I don't think this is going to work out", the first time I met the management. He goes, "You just met them. How do you know?" I said, "I'm in the people business. I know it's not going to work out." So, I decided to quit. And at that time, the president of the Georgia Hispanic Chamber of Commerce, we were having breakfast and he came to have breakfast with me because he wanted to offer me a job.

And I looked to him and I said, "I have this crazy idea that I want to start my business and I don't want to let you down by me taking a job and think, 'My God, I should have gone and take a chance and started my business. If it works out, great. If it doesn't, at least I got that out of my system.'" And he respected that. So, he said, "Do you have a budget? Do you have an office?" And I said, "Well, I got 325 bucks." I don't recommend it, by the way. Have a little more than I did.

And he goes, "I'll rent you an office in Buckhead. I'll sublease you. We have extra office space, so you could get started. And then, from there, you go." So, I said, "Okay, I'll do it." So, I went home, super excited. And I told my husband, "Hey, guess what, I'm starting my own firm." And he was like, "Yeah, you said that before, but you never did anything, right?" And I said, "No. Like for real. I have office space." And he looked at me like, "Okay, you're really doing this?" He goes, "Where?" I said, "Buckhead." He goes, "Where did you get the money from?" I said, "Don't worry about it. I know people."

So, that's how I started my company. I got my first client and I got a direct hire feed. There was my working capital to get going. I started with a bunch of interns and I said, "I can't pay you. I'll give you gas money, but you'll get experience", how you do a startup. So, it was very exciting. I had these interns working part time for me and that's how I got it going. And it's been through almost three years now.

Corey Rieck: Congratulations.

Lisa Guadalupe Clarke: Thank you.

Corey Rieck: It's a great story. Of all the things that you tried early on, what do you think worked the best, you know, when you started your company three years ago?

Lisa Guadalupe Clarke:You know, one of the hardest things for me, I always like to help other folks, but asking for help when I needed it for myself was hard. So, I was really-

Corey Rieck: That's not uncommon for business owners by the way.

Lisa Guadalupe Clarke: No. So, yeah, I found that out. So, what I did is I educated myself because I had the mentality of an employee when I started my business. And I had to change that and I had to change that quickly from an employee to an entrepreneur and a business owner. So, I developed, I called, the Small Business Administration and I said, "I need help. I need to have a good foundation for my business."

So, I ended up connecting with folks at the Small Business Administration. And with the support of the Georgia Hispanic Chamber of Commerce and different organizations that wanted me to succeed, I started educating myself a lot. And this is what the hardest thing for a business owner is, do you invest your time building blindly your business or do you invest your time learning how to do a great platform, so you could grow your business smart? Okay. That was that was a really hard decision for me.

And I said, you know what, I'm going to build a platform for my business and I'm going to get myself educated. It wasn't easy, you know, especially the first two quarters of last year, but I chose to do that because I knew if I didn't get my business certified, I would not have opportunities with Corporate Americas. Because even though they see a Latino in front of them, they know that's my business, you still need to have those certifications. Learning how to do that, oh, my God, that was a whole different ballgame.

I ended up paying someone to help me because you want to make sure you're doing it right. I learned a lot of stuff. I hate reports. I'm not someone who likes to sit at a desk and do reportings. That's not me. So, I learned what my weaknesses are and I hired somebody who could do that for me. So, that's very important. Know what your weaknesses are and hire somebody to balance you, that they could take that off your plate. I learned how to read reports because I have to because I'm a business owner, but I don't have to do them. So-

Corey Rieck: Yeah, you raised a great point. I mean, being a business owner myself, I make sure the things I don't want to do or that I'm not good at, I pay somebody else to do.

Lisa Guadalupe Clarke: It will save you so many headaches long term. And I had to learn that the hard way, by the way.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: Because when you start, you can't do it all.

Corey Rieck: Everybody learns it the hard way.

Lisa Guadalupe Clarke: Right? Oh, my God.

Corey Rieck: Because isn't the fallback, "Oh, I could do this myself or I'll do this on Saturday afternoon or I'll do this on Thursday night." And here's the thing, I mean, how do we do the things that we don't want to do that we're not trained to do?

Lisa Guadalupe Clarke: You pay somebody who has expertise.

Corey Rieck: Well, we don't do a very good job, is my point. And we're better off just giving it to somebody where that's something that they could do in their sleep.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: And then, you go back to doing whatever it is you're doing. In our organization, we say, throw your fastball.

Lisa Guadalupe Clarke: Yes. Yes, absolutely. And I'm still a strong believer that you have to embrace your employees.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: They're the ones who would take care of your business. So, we have any excuse to eat anything in my office. They always say, "Gosh, I can't lose weight because we always celebrate something."

Corey Rieck: I need to come by more often if you have unlimited food.

Lisa Guadalupe Clarke: Yeah, we always have food. We always have an excuse, like, "Okay, we had a rough week. Okay. Let's just have a party. Next week will be better", you know, like kind of thing, trying to keep everybody engaged and positive.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: You know, bring in a positive energy. We all have our personal issues that we deal outside the office, so I try to create a good work environment where people feel they have the right tools. So, I send them to different events. I find out what your interests are. I want them to grow professionally because that's going to help my business. So, investing in your employees, I believe in that. And I want them to feel like we're family. We all have the same thing. We want to make money, but we want to be successful and we want the company to continue to grow. So-

Corey Rieck: How many employees do you have, Lisa?

Lisa Guadalupe Clarke: Five right now.

Corey Rieck: Okay.

Lisa Guadalupe Clarke: They're all full time? I have one working mom that comes three days a week—actually, I have two working moms—three. Actually, I think three working moms. And I'm very flexible with their schedules because I understand, I'm a mother, too. If you need to take a few hours to go to your child's school for a special lunch or a play or whatever, I don't have a problem. And I think they appreciate that. And they want to work harder because I appreciate that.

Corey Rieck: Well, I think it creates an environment that's conducive to building a world-class company and building a place where people want to come to work. And one of the things that I've been told by single mothers is that flexibility is a significant factor.

Lisa Guadalupe Clarke: So, here is something that I feel the companies are not doing a great job yet. They show up for part-time roles for moms. They want to be moms in the afternoon. They have all morning free. Guess what, those hours, they know they have to get everything done, they're supposed to do. They will focus on getting that done because they still want to have a career, but they want someone that will give them flexibility to be a mom.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: And it's important, too.

Corey Rieck: Yeah. There's an old saying I just-

Lisa Guadalupe Clarke: I think we're making little steps, but we still got a long way to go.

Corey Rieck: There's an old saying I just made up, if you want something done, give it to a working mom.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: Do you want to tell me why?

Lisa Guadalupe Clarke: If you go to any PTA meeting, those moms, they're fearless and that you can see how they embrace and they're passionate about what they're doing, and they get it done.

Corey Rieck: You referenced employee engagement and I get that you have a stickiness to your employees. They like coming to work. They like the flexibility. What are you doing to drive engagement within your company?

Lisa Guadalupe Clarke: So, we-.

Corey Rieck: With your employees.

Lisa Guadalupe Clarke: So, we do that and we also participate in a lot of different events in our community. I like to think a lot outside the box. So, we recruit a lot, I will call it a more social environment because we'll go network to a lot of events. So, we'll meet a lot of our applicants through that. And also, we engage with different organizations and support them. They're nonprofits that offer an opportunity for someone, they may not know how to write a resume. I do a lot of public speaking and also resume-writing. Oh, my God. I cannot tell you how many folks I meet. They are amazing, but their resumes are horrible and no one else taking five minutes-

Corey Rieck: How so, Lisa?

Lisa Guadalupe Clarke: Because they don't know how to write a good resume. And by that, what I mean is like if they work on an important project that benefited the customer where they're working the job and they follow through by putting different people to work together on a team environment to get this done and they produce great benefit to their firm, where they are, where they generated extra money because they did this. And there's nowhere to be found on the resume. Also, one of the things, you know, we have a lot of companies, they want to be creative with titles of jobs.

And when you look at the job description, I mean, they may have a really fancy name and at the end of the day, it was an administrator. That's what they were doing, right? So, when you purchase one of those systems to only find key words on a resume, for instance, they missed a bunch of stuff because, yes, they will find some resumes that have those keywords, but you don't know the person, the personality. So, when we interview a candidate, besides submitting a resume, I'd like to write a little essay about the person, why I feel this person will add value to my client because you have to understand the personalities of each business.

Some are very driven and young. Some of them are super mature and quiet. So, once you get that, I could send you the best resume in the world. But if the personality of the applicant doesn't fit the environment of the company, we're setting up for failure. So, that is so important. And you cannot see that on a resume unless somebody writes a little story about the candidate. Why do you feel this person is important to my organization? And that's where a staffing company comes in.

Corey Rieck: It seems like you have a very, very strong funnel to find candidates to place with your clients. What do you think is the most effective feeder system for you to get to know people so you can place them with companies that need your expertise and need their help?

Lisa Guadalupe Clarke: So, when we interview them, besides asking them, you know, what is your passion? Ask them questions outside the traditional. Yes, they do have to have a set of skills to do the job, but we ask them that. What would you do if you had a project and you were in charge? How would you set that up? In that way, we see the management style. If we interview them for a manager, if they have work on a specific project. So, we write a little story about the person. And I get a lot of referrals from other people. They don't want their employer to find that they're looking for a job on the internet or any job, work, so I get a lot of referrals. And I actually prefer those because someone is not going to send you a bad person to be attached to their name.

Corey Rieck: Because they're committed to it. Yeah.

Lisa Guadalupe Clarke: They're committed.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: Yes. Yes. That's a great point.

Corey Rieck: What other ways are you prospecting in finding help to place in companies?

Lisa Guadalupe Clarke: Because I'm very outside the box, I work with some millennials in different projects. And I talk to a lot of college students. You know, eventually they're going to graduate, right?

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: And one of the things that I tell a lot of the college students, you think that you don't have experience, but if you are volunteering with an organization where you take a leadership role, that is showing me that you have experience and you are responsible besides going to school. And they don't realize that a lot of times.

Corey Rieck: Yeah, I think that part of it is very important. I mean, you'd referenced earlier in our discussion about you're helping them create a story.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: Obviously transparent and true, but if somebody is going to school and volunteering and running an organization and contributing, I mean, that's a story in and of itself. That shows, in my opinion, better than average initiative.

Lisa Guadalupe Clarke: And I cannot tell you when I interview some entry-level folks that come into the workforce, if I don't see anything like that, which is a member of a club that they showed up maybe once a month, that's not inspiring, really. It's great that you're part of that. But what do you do there? Were you involved in any projects? Do you take the lead on any of the projects that you were there? Now, in terms of the newcomers, okay, that are coming into Atlanta, I'm going to speak about that. We have a lot of legal Latinos coming in, especially from Venezuela because as you know, it's a very tough situation right now with them.

Corey Rieck: Sure.

Lisa Guadalupe Clarke: These people come with amazing experience. What is lacking is their language, but if it's an engineer or if it's a technical person or an attorney that is bilingual, I know they cannot be an attorney here because the laws are different, but they could work as an administrator or in an office environment for a law firm. I have come across some people that they were doctors in their countries, right? Obviously, they cannot practice here, but they could work in the administration for a medical office.

So, I ask that question to a large organization that they were telling me they're suffering from finding talent in technical jobs. They said they cannot find technicians to work on their orders. And one of the questions I have, "Would you be interested in hiring some of the engineers they're coming into this country? They speak basic English. But will you be willing to do maybe like a six-week training, so they know how to do things the way your organization do it?" They have the skills already. What is lacking is the language and understanding how things work here.

Corey Rieck: Is that a big thing for them to overcome, the language?

Lisa Guadalupe Clarke: Oh, absolutely. Yes. Culturally, the culture, the culture shock, the language, you know, we are very warm and we like to hug everybody. Whether we're doing business with people or not, we hug everybody. It's just something we do, with a kiss, right? And that could be represented for some companies, "Don't touch me. I don't know you like that." So, you know, letting them know that. And even the resumes, you know, for a lot of Latin American countries, you have to put your picture. You have to put that you're married, you have to put that you're divorced, you have to put how many kids you have, the ages of your children versus here, in the USA, they're not interested in any of that, you know. And I always tell them you have to learn how to write a resume the way it's acceptable here because the way it's acceptable in our countries is not acceptable here.

Corey Rieck: What gives you the most satisfaction with what you do?

Lisa Guadalupe Clarke: When I find, what I call, my unicorn employees and I convince one of my clients-

Corey Rieck: You mean, people that actually do what you tell them to do?

Lisa Guadalupe Clarke: Yes. But, you know, I could see them fitting into an organization where they're going to grow. And I know they have like 70% of the skills that they're looking for, but the other 30%, I know they could teach them, but they could bring so much more to an organization. And they actually listen to me because I convince them to give this person a chance. And that customer, a couple of weeks later, a couple months later, said, "Oh, my God, thank you for finding me this person."

And when I get an applicant, they're so frustrated because of age sometimes, they haven't been able to get an opportunity to work or continue their work, especially if they have been for a firm, let's say, 17 years and suddenly, they lose their job, right? Of course, they’ve got to kind of start all over with less money. It's a very difficult transition. They're older. So, sometimes, it becomes a little difficult to find jobs for them. And I said, you know, I have companies that prefer older people. And it works great. So, when I place them, they're so thankful because it's not just getting a pay from that, "Yes, it's awesome, I need that for my family", but to see their smiles in their face is priceless to me.

Corey Rieck: What is the biggest challenge in your business?

Lisa Guadalupe Clarke: Gosh, there's so many of them because we deal with people. We never know what we're going to get while we place them.

Corey Rieck: You seem to be a very good judge of sizing up people. We chatted about this in our previous meeting and today, you seem to be very effective at sizing people up. You must be very effective at that. Would you agree?

Lisa Guadalupe Clarke: Yes, you have to in my business, doing it as long as I have, yes. But even with that, people will still surprise me. I could write a book, oh, my God, it would be like I have a bestseller?

Corey Rieck: Why haven't you?

Lisa Guadalupe Clarke: I should. All the excuses why they don't go to work, especially blue-collar employees, oh, my God, I can't even tell you. We keep notes, the calls that when they call out and be like, you know, "Oh, my mother had an emergency" or "My mother died." And I said, "Wait, which one is it? Did your mom pass away?" Or, you know, "Because she passed away last week and now, you're saying she has an emergency" or like, "I got a Q-tip stuck in my ear."

Just different things that I'm like, just when I thought I heard it all, especially if you're in the audience right now and you work in human resources, I'm sure you are appreciating what I'm saying. When you work with people, it's always a challenge, but trying to overcome that challenge is where the customer service piece comes. Working relationships with my clients and being transparent. If you know something is wrong and you realize it, I'm going to tell you, even if you get mad at me because I'd rather you get mad at me for like 30 seconds than losing you as a client.

Corey Rieck: Well, I think you referenced a circumstance early on where a client had an issue and you wanted to visit them personally. And would you agree that a lot can be gained sitting across the table from your client?

Lisa Guadalupe Clarke: Oh, my God, yes. Versus an email?

Corey Rieck: Well-

Lisa Guadalupe Clarke: Absolutely.

Corey Rieck: ... some of it is lost if you're going to call them on the phone or send an email or it could be, at the very least, misinterpreted. But I think it says something about you that you wanted to go and talk to that client where there is some, you know, sort of less than advantageous circumstances to sort everything out.

Lisa Guadalupe Clarke: Yes. So, like this morning, we had an issue on one of our warehouses, right? And I knew I had to come here and talk to you. So, what I did-

Corey Rieck: You were early by the way. You were early.

Lisa Guadalupe Clarke: Because I'm always on time or early. I'm always early. So, what I did is because I still wanted to show the client that we care, I sent an employee, somebody that works in my office.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: We went over some of the questions. What was the issue? How are we going to solve it? And I say go. Because even though I'm not able to go, I still want someone from my company visiting the client to make sure that he's okay.

Corey Rieck: Do you have a specific area that you're focused on or that you believe you have subject matter expertise on with what you do?

Lisa Guadalupe Clarke: Diversity and inclusion and office support and light industrial, those two things.

Corey Rieck: Okay. So, seems like a combination. Some are sort of white collar, some are not. Is that fair?

Lisa Guadalupe Clarke: Yeah.

Corey Rieck: Is there one that you prefer working with more than the other?

Lisa Guadalupe Clarke: I like both of them, but I do have to tell you, I see a different thing when I go visit a manufacturing company. They tell me that I'm a little odd because I still enjoy to see how a product is being made before it ends up on a shelf.

Corey Rieck: It is fascinating. I would agree with that.

Lisa Guadalupe Clarke: It is. Oh, my God. Even like if I have a company that makes tortillas, you know, that everything is organic, so the whole warehouse have to be a certain temperature. And to see how they boil the corn from scratch, you know, how they get the kernels out to boil the corn, to put it through the machine to make the masa, to have this science perfectly, so each tortilla is round, perfect measurement from corner to corner, I think, is fascinating, right? So, I don't know. I love to see that. I feel like I'm in a field trip back in school, you know, when we went to visit something.

Corey Rieck: It is, yeah. I would agree with you. It is fascinating to see how things are made and to see the intricacies and the various systems and checklists that, you know, the manufacturers have to make sure that the product is built, you know, within certain specifications and certain standards. But I would agree, it's fascinating to me to watch things be made.

Lisa Guadalupe Clarke: Yeah. Now, the other piece, the professional side, this is new that I'm sharing with you. I am putting together a group of Corporate America Latinas, that work in Corporate America. They are part of employee resource groups to have educational and growth events for the Latina professionals here. They are ERG/BRG groups. They get together, but very general.

Corey Rieck: What does that mean?

Lisa Guadalupe Clarke: Employee resource groups. And a large corporation will have that.

Corey Rieck: I see.

Lisa Guadalupe Clarke: But one of the things that I noticed was missing for Latinas, where moms, where wife, we want to do it all, right? But we still need a support group and sometimes, we come across different issues that you start wondering, "I wonder if somebody else in another organization is going through what I'm going through or am I the only one?" So, I think it's so important to have these types of women get together and discuss some of the issues, having mentors that will help them grow in their career path.

Lisa Guadalupe Clarke: Not everybody wants to be an entrepreneur and I get it. People have a lot to contribute to organizations. We don't have a lot of Latinas in C-suite level, executive level. So, how do we cross that bridge? By supporting each other and learning from other women, not necessarily Latinas and also, from guys that want to mentor us, I think, is important. In my career, I have a lot of champions for different things. And they always have been males, for whatever reason.

Corey Rieck: Really?

Lisa Guadalupe Clarke: Yes.

Corey Rieck: Why do you think that was?

Lisa Guadalupe Clarke: I don't know. Always, even my high school teacher that pushed me to go to college, guy. Mainly, they have always been a guy who pushed me to do things.

Corey Rieck: I find it hard to believe that anybody would push you to do anything successfully.

Lisa Guadalupe Clarke: Well, that's how you learn.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: You know, you need that support team.

Corey Rieck: What charities or what initiatives speak to you now, with all of your experience and, you know, all of your effectiveness that you've had with your expertise?

Lisa Guadalupe Clarke: Definitely, the Georgia Hispanic Chamber of Commerce.

Corey Rieck: How do you help them?

Lisa Guadalupe Clarke: I'm involved in the board. I worked with them for two years with Latino entrepreneurs. So, while I was going through my business, I said, "Gosh, I wish somebody would have had an event, a workshop or something where I could or learn about this", right? So, that, I did that for two years. But then, in the back of my mind, I always had a passion to help Latinos in the professional environment because I worked a lot with Latinos before, still continue to work on a national level with a lot of Latinos professionals through Alpha. And I always felt there was a piece missing to encourage and work together as women. Gosh, it's one thing for you to be a woman, it's another thing for you to be a Latino woman, right? So, I felt that I needed to consider-

Corey Rieck: Why do you make that distinction?

Lisa Guadalupe Clarke: Because it is.

Corey Rieck: I mean, but specifically why?

Lisa Guadalupe Clarke: Even my own personal experience. You know, we stick to what we know, right? So, we feel like if there's another woman, would she be okay if I ask for help because I don't look like her or I play nice in the sandbox with them or not. You know, you tend to close up a bit.

Corey Rieck: Do you find that women have been helpful to you when you've asked them for help, just generally speaking?

Lisa Guadalupe Clarke: Yes.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: I have. But again, it's hard for me sometimes to ask for help.

Corey Rieck: This is just in, sometimes, business owners have difficulty asking for help, I would agree with you.

Lisa Guadalupe Clarke: Yeah.

Corey Rieck: Because on some level, you know, I think at some point, you get to a comfort level and you say, "Okay, here are the things I'm good at. Here are the things I like doing. Here are the things I'm not good at. And here are the things I don't like doing."

Lisa Guadalupe Clarke: Yes.

Corey Rieck: And then, you pay somebody to do the things that you're not good at or you don't want to do.

Lisa Guadalupe Clarke: Yeah. And I like to be super competitive. Even if you ask my husband, he would tell you, I like to prove him wrong. So, when he said, "You can't do that", I say, "Watch me." I always say that. And I have a saying that had gotten me through the hardest things for me, I didn't come this far to stay this far. So, just when I feel that I'm crossing that high river that I can't swim anymore, that I'm stuck, I keep saying, "I didn't come this far to be this far."

Corey Rieck: Yeah. I'm fascinated. I have some friends that did a lot of work with the Navy SEALs. And I am fascinated by how tough those guys are and the training that they have. And they have a saying that—you know, I asked one of the one time I said, "Well, how did you survive all the training?" And he just said, "I never rang the bell." Same thing. You never quit. And I think that, you know, no matter what your expertise is, there is a keep-going component. And I didn't come this far to just get this far, that's true.

Lisa Guadalupe Clarke: Yeah. And for me personally, I have three daughters, so failure is not an option.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: If something didn't work out, you know what, I learn from it, I wipe my tears and I keep going.

Corey Rieck: Yeah. How do you think your business has evolved the last three years? What have been the most important things that you've responded? And how has your business evolved since you started it?

Lisa Guadalupe Clarke: Well, I'm smarter about it. I know the value of my expertise.

Corey Rieck: How did you get to that conclusion? How did you find out what your value was?

Lisa Guadalupe Clarke: Because I started asking people, "Well, how much are you charging for this?" And I was like, "I don't want to be known as a discount firm,” you know, because yes, I will work on large volume. And obviously, there's a price difference.

Corey Rieck: Sure.

Lisa Guadalupe Clarke: But we worked so hard to try to get you the right candidates that I can't be known as only, because I'm a Latina, discount firm.

Corey Rieck: How are your services priced, just generally?

Lisa Guadalupe Clarke: So, I know what the market is.

Corey Rieck: Okay.

Lisa Guadalupe Clarke: And I'm still undercharging.

Corey Rieck: So, you know, client has a manufacturing organization and they need some admin or support personnel, you find couple of clients, a couple of candidates, they interview and one of them gets chosen. How do you get paid?

Lisa Guadalupe Clarke: So, we have a couple of ways that we get paid. Direct hire, which they pay me a percentage of flat fee with a guarantee.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: And that's more for management and office support. A lot of the times, they go for that or VP level. Then, you have the time to hire, we keep them a certain amount of hours in our payroll. We cover the workers' comp, everything related to anything that happen to that employee is on my dime. We pay them, we do their payroll, we do background checks, we do drug screening for our clients. We do direct deposit because I don't believe in large checks and lose them like crazy.

Lisa Guadalupe Clarke: So, either you have a bank account or we give you a pay card. Or we have project base, where you may need somebody for a week, three days, a month, a year. I have some clients, they're busy for seven months out of the year, so they will keep these employees. And they don't want that to be a reflection on the business instead of laying them off. So, we work with those clients, we placed them somewhere else.

Corey Rieck: So, you have people that will work on a project basis?

Lisa Guadalupe Clarke: Yes. We have both.

Corey Rieck: So, ex-client, you know, they have a database that they need to update.

Lisa Guadalupe Clarke: Oh, an admin, right? An admin or the receptionist, somebody is going out on vacation, if they need coverage for two weeks or something, I could help them with that.

Corey Rieck: Yeah. That's interesting. Do you have an area of your business that you like or that you prefer over others?

Lisa Guadalupe Clarke: I like them both. I can't say that I prefer one or the other. Sometimes, you know, manufacturing slows down. I know how the year cycle works and that's where my admin and office support will pick up sometimes. So, it kind of balanced. You have to have both, in my opinion.

Corey Rieck: What do you think sets you apart from your competition?

Lisa Guadalupe Clarke: Number one, I am certified, women-certified, minority-certified, which actually will give you a discount if you use me in your taxes by doing that. I'm very competitive with my prices. I like the customer service feels deal. And we will work really hard and we care about our clients.

Corey Rieck: It seems like one of the things that sets you apart is-

Lisa Guadalupe Clarke: Bilingual staffing

Corey Rieck: ... you'll do what's necessary to make sure that the client is happy.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: As opposed to telling the client, "Hey, call this 800 number", what have you.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: Talk to somebody that doesn't want to talk to you.

Lisa Guadalupe Clarke: I hate that. I hate that myself.

Corey Rieck: It's less than advantageous, but it's important to-

Lisa Guadalupe Clarke: Yes.

Corey Rieck: That I see is a significant advantage. I want to come back to something. So, you have complete command of two languages?

Lisa Guadalupe Clarke: Yes.

Corey Rieck: Is one harder than the other, do you think? Spanish versus English.

Lisa Guadalupe Clarke: I would say Spanish is harder. And I'll tell you why. Even when I speak Spanish to the employees, the common apply, depending what country you're from, you may have a different slang for some products. And what a word may not mean nothing to me because I'm Salvadorian, it might be a curse word for you in your country. Or like I'll give you an example, even a vegetable, right? I didn't know we have peppers. Depending what country you're from, you have a different name, and it's a pepper. And I hadn't learned that. I was like, "What are you talking about? Aji, what is that?" They were like, "Aji", and they showed me a picture. I was like, "That's a pepper", you know, like little things like that. That's what makes it a little harder?

Corey Rieck: You know, when I was in high school, my parents felt it would be a good idea for me to take a language. And I had always been told that Spanish is the easiest language to learn compared to German or French. And I don't know if that's true or not.

Lisa Guadalupe Clarke: Probably.

Corey Rieck: I did enjoy learning it. It made sense to me. And in a lot of ways, it makes more sense to me than English language.

Lisa Guadalupe Clarke: So, here's a funny thing. When I was learning how to speak English, I used to put the words together the same way I thought in Spanish. So, it was like backwards. I'll give you an example. Birthday party, party birthday, I used to think [indiscernible] because it was backwards in my mind. So, I used to try to translate the way I thought in Spanish, in English. So, I will speak a lot of like those stuff backwards when I started learning.

Corey Rieck: I'll bet that's a big advantage for you.

Lisa Guadalupe Clarke: For me personally, it is. It had opened so many doors and I have to share this with you. Someone of those people that if I'm too comfortable, I need to be uncomfortable.

Corey Rieck: Yeah. I've seen a number of memes and phrases that say, if you're uncomfortable, you're right where you need to be.

Lisa Guadalupe Clarke: Yes. So, I do have to tell you, Leadership Georgia, I'm going to talk a little bit about that.

Corey Rieck: Let's hear about that.

Lisa Guadalupe Clarke: They had-

Corey Rieck: That's a big deal to be a part of that.

Lisa Guadalupe Clarke: It is a huge deal and I didn't realize how big it was until I became part of them. So, my class, 2019, I was told they had about 700 applicants from across Georgia, the whole state. Out of those, they chose 63. And the difference is that out of those 63, actually, you have to come pretty much with your spouse or your business partner. So, because I was in, I brought my husband. I didn't realize how hard it was for me to be at a networking event with my husband. Because I was like-

Corey Rieck: Why?

Lisa Guadalupe Clarke: ... would pay attention to him, so he doesn't feel left out or do I go and network with people that I don't know? The first time we got together was really odd for me. But at the same time, we learned more about each other as a couple because it was something we were doing together. And that was the hard piece, we had to find somebody to watch our kids. But also, I worked with a lot of people. They have nothing in common. So, out of the 63 they chose, we're only three Latinos and I didn't know the other two at all, which was exciting.

But one thing I learned was that if you take your time to get to know people, even though they're not like you, you will realize that you have something in common. For us, even though we were so different in every single way, religion, political views, career path, the one thing in common was we love the communities that we serve. And we were passionate in seeing everyone in action, that they were doing stuff in their community, was so exciting to me.

Corey Rieck: When you were a part of that, I know there's a significant vetting process, obviously, for Leadership Georgia

Lisa Guadalupe Clarke: Oh, yeah. It's tough.

Corey Rieck: ... but what events—did you get together once a month or what does it mean to be-

Lisa Guadalupe Clarke: So, I think we had about six times through the class that we got together. And it was Thursday through Saturday. And you don't sleep. If I was going to give an advice to anyone that goes through that program is get your sleep in before you go because it's busy. We will get calls from—I mean, we had to be ready up on our feet sometimes at 5:30 in the morning, 6:00 in the morning. And it was a whole day. But what I loved about that is we got an opportunity to visit places that I never even heard of or never thought. I learned so much about agriculture. So, I have a different respect for folks that work in farming and the importance that that brings into our community. Like I had no idea that we were the number one exporters of chicken.

Corey Rieck: Really?

Lisa Guadalupe Clarke: Yes.

Corey Rieck: The State of Georgia is?

Lisa Guadalupe Clarke: Gainesville.

Corey Rieck: Sure.

Lisa Guadalupe Clarke: So, it's the capital of chicken there. So, chicken proud. We ate so much chicken. We even went to a chicken festival that weekend that I was chickened out by the time I got home. But, you know, it was very also interesting to me that in the middle of nowhere, we visited this town and they have so many ways of innovation, technology, that they're doing surgeries. So, it was so cool for me to see all the equipment, how they do microscopic surgeries.

Lisa Guadalupe Clarke: And the recovery time for a patient is so much less than if they cut you fully versus a tiny little hole, where they do these things. And I had some folks that were medical doctors in our group. And to see them utilize this machine, it blew my mind. I was like, "Oh, my God, I'm so nervous. And I'm not even sitting there." And that was like nothing for them. You know, they do surgeries all the time with this equipment. So, that was incredible.

Corey Rieck: Well, see, you got to see a lot of things, it sounds like, that the average person will likely never see.

Lisa Guadalupe Clarke: No. And it doesn't die there. So, we still get in together. I was just with a bunch of them meeting their fresh new meat last weekend, the new class of 2020. We got an opportunity. So, you have opportunities to meet older classes that graduated before you and new people that are coming. So, it's super engagement. And the thing that I tell you, you'll meet your friends for life in this organization.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: It's not just you and your spouse. They also have get-togethers for your kids and they get to network with each other. So, it's really fantastic, I have to tell you.

Corey Rieck: It sounds like you had a tremendous experience.

Lisa Guadalupe Clarke: I had. It really took me even more out of my box, out of my comfort zone, yes.

Corey Rieck: Sounds like maybe even the experience was transformative.

Lisa Guadalupe Clarke: It was because I got to work with people that I never thought I had anything in common with, you know. So, it kind of opened my mind. And I started thinking, gosh, you know, when you hear people hating each other, if they had an opportunity to actually talk to each other, to see whether each party's coming from, I think the world would be such a better place because I know I left wiser and I learned so much more after going through that program.

Corey Rieck: Well, that's great. So, I'm going to ask a question that's probably a loaded question. Do you have free time?

Lisa Guadalupe Clarke: Yes.

Corey Rieck: And if so, you know, do you have hobbies? What do you do to regenerate, to hit the reset button, to make you more sharp for your business, you know, going forward?

Lisa Guadalupe Clarke: So, believe it or not, when I'm the busiest and I go out to large events with inspirational speakers and you see other people that "made it", that recharges me. But also, when I need to, I need some time alone. And by that, what I mean is with my family because I'm never really alone, alone. Even though, I do have to tell you, the biggest thing that I would tell women, professional women and entrepreneurs, you have to carve some time for yourself to be alone, with a friend, take a trip at weekend. If you're so busy, Overnight something. But you need that. And I'm learning to do that because self-care, if you're not all right-.

Corey Rieck: So, you're taking your own advice.

Lisa Guadalupe Clarke: Yes, self-care is important. So, I do that sometimes, at least once a year.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: Okay.

Corey Rieck: Good for you.

Lisa Guadalupe Clarke: And the biggest thing for me is going on a nature walk that has a river here in Georgia. I love to see flowing water. It calms me down. I love nature and I like to see that. And I feel like it clears my head from all the thoughts that I'm having, all the negativity. Okay. And religion. Religion is a big part of me, too.

Corey Rieck: I understand.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: If you could give the younger version of Lisa some advice, what would it be?

Lisa Guadalupe Clarke: Buckle up, it's going to be a bumpy right. And don't look at the problem no matter how big it seems, look at how you're going to solve it.

Corey Rieck: Yeah.

Lisa Guadalupe Clarke: The end result may not be what you think, but the lesson learned, it was going to make you a better person than what you are right now.

Corey Rieck: If there was a young lady that wanted to follow in your footsteps, what advice would you have for her?

Lisa Guadalupe Clarke: Be open minded, embrace opportunities because you don't know where that's going to take you. Embrace opportunities.

Corey Rieck: Yeah, you've certainly done that.

Lisa Guadalupe Clarke: Yes.

Corey Rieck: Well, Lisa, you've been a great guest on the show, continued success. If the listenership wanted to get a hold of you, how would they go about doing it?

Lisa Guadalupe Clarke: You could find me on LinkedIn, Lisa Guadalupe Clarke. My work email is lisa@atlsearchgroup.com, lisa@atlsearchgroup.com or my personal cellphone number, 516-375-0619.

Corey Rieck: And then do you have a website or any social media?

Lisa Guadalupe Clarke: Yes, www.atlsearchgroup.com. And you can find us on Facebook us well, under ATL Search Group, on LinkedIn and our website, we're all over.

Corey Rieck: Well, Lisa, you've been a great guest. Congratulations on all of your success, all that you've conquered. We certainly wish you the best going forward. Thanks again for being such a great guest on Tuesdays with Corey.

Lisa Guadalupe Clarke: Oh, thank you so much for having me. Really, a pleasure.

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